The Project

Striving for a more user-friendly wine industry, this initiative aims to streamline the path from vineyard to glass. It's a commitment to making exceptional wine experiences accessible to everyone, everywhere.


The survey

Dive into 'The Survey', the cornerstone of our initiative to reshape the wine industry, inviting you to share your experiences and preferences and forge a future where discovering and enjoying wine is effortless for connoisseurs everywhere.


The results

Here you will find the collective insights from our survey, a testament to the shared experiences of enthusiasts and professionals alike. We will reveal the discoveries that will shape the future of wine appreciation and industry innovation.

The Project


"Finding new and exciting wines should be effortless" - a thought we - two friends and colleagues from Finland - shared one Friday evening while having a glass of wine after work. That led us to reflect on the complexities of the wine sales and marketing landscape. We agreed that in this modern era, everyone should have the opportunity to discover and purchase new wines with ease, motivating us to take action.At the core of our project lies the belief that the entire wine ecosystem should be more connected and user-friendly, benefiting all involved. Whether living in the secluded north or in a bustling city, we believe everyone should have the simple pleasure of obtaining that special bottle of wine they enjoyed on a holiday or discovering new wines that were once beyond reach.Reflecting on the complexities of the wine market, we crafted a strategic approach, initiating with a comprehensive survey to gain insight into the distinct requirements and perspectives of private consumers, wine producers, wine bars, and restaurants.This marks the beginning of our quest to transform the wine industry, striving to make it more approachable and navigable for everyone.

The survey


The Survey - is the initiating phase in our quest to transform the wine industry.It comprises 51 carefully curated and selected questions that delve into your personal encounters and preferences concerning wine venues, tasting events, and the particular wines that resonate with you. Each insight you provide is a vital piece in enriching the collective wine culture and tailoring it to better serve connoisseurs such as yourself.Your valuable input will not only contribute to the insights gathered but also influence the direction of this venture aimed at enhancing wine discovery and accessibility.We respect your time, and the survey is designed to take approximately 30 minutes to complete. Be assured that your responses are treated with confidentiality, and you retain complete control to remain anonymous and to omit any questions you prefer not to engage with.You are also encouraged to share our site and invite other wine enthusiasts to participate to our survey.Click on the image featuring a wine glass to access our survey.

The results


At the moment, the survey is still active, and the results have yet to be analyzed. This page is where we will share some of the intriguing findings from our collective exploration into the world of wines. The participation of every wine enthusiast, wine bar, restaurant, and winemaker has been instrumental in shaping our discoveries, and we are excited to provide the results as soon as the survey concludes and analysis is complete.If you have not yet participated to the survey and wish to do so, you will find the link to the survey below. You are also encouraged to share our site and invite other wine enthusiasts to participate to our survey.

You're also invited to join the conversation on our social media platforms for more engaging content. Links to our social media sites are available at the bottom of this page.